Philosophy and Perspective
The notion of "strengthening the marketing value chain" is at
the center of our work on your behalf. In practice that means
going beyond an understanding of just your products and services,
your prospects and markets. To ensure your organizational resources
and core business processes serve to strengthen your brand equity,
we work to help you optimize your marketing functions in all respects.
That may mean helping you with sales improvement or in selecting
an appropriate client resource management (CRM) system. In assessing
your marketing and sales capabilities and ensuring they match
your marketing promotion programs, we are able to better ensure
your long-term success.
Hidden stores of information
Companies like yours often have a hidden or inaccessible store
of informationwhat we call "knowledge bases"which
when optimized and made accessible internally (as in the case
of annotated prospect files) or externally (as in the case of
Web-based information that adds value for your prospects and clients)
can play a significant role in strengthening your brand equity
and prospect buying interest.
Once engaged on your behalf, our staff of sales training, project
planning, creative and Web development specialists will create
a strategic plan that ensures the strategic direction we develop
in a collaborative relationship with your organization precisely
reflects your capacity to reach your goals.
A solid understanding
We are practitioners of integrated marketing communications,
an approach that relies on a solid understanding of the factors
and issues that determine message content, audience character
and anticipated results, no matter how large or small the initiative.
In practice this often means utilizing multiple media to drive
traffic to your Website. Combined knowledge basing, public relations
programs or direct mailor all these techniquesare
useful tools in that respect. Combining advertising, trade show
and special events strategies are others.
Throughout our 40 years in marketing, our first concern has been
for what works best for our clients. By means of careful research
and thoughtful consideration, we take care to learn the fundamentals
of our clients' businesses and causes, which are often complex
and subject to interpretation.
We believe in the notion of "craft work," taking pains in the
selection of creative teams to bring practitioners long-schooled
in writing, media management, design, Web development and more
to the task at hand.
We believe the combination of solid planning, careful research,
inspired creative work, a willingness to take risks and great
leadership are the fundamental basis for achieving our clients'
goals. How may we serve you?
The Golden Group
inspiring the imagination,
stirring the soul!
Copyright 2002, 2014 The Golden Group.
The Golden Group is a marketing, creative and Web services firm
located in the Metrowest area of Greater Boston, Massachusetts.