We are always pleased to serve your needs, whether for a quick
turnaround project or more broadly based program development.
That might mean anything from quickly drafting a press release
to creating a fully developed Website. In all instances we endeavor
to maintain a high level of integrity in our work on your behalf
while efficiently responding to your evolving requirements.
A quick contact via e-mail is often all it takes
to initiate action. But as often as not, you may need something
"If it ain't broke don't fix it," is a useful business axiom,
but if your sales, marketing, promotional or development programs
are yielding limited returns, perhaps it's time to look again
at your means and methods.
How to begin the work of driving your organization forward by
"strengthening the marketing value chain?" Often we devise informal
research protocols designed to reveal the experiences, perspectives
and leadership styles that have led your organization to invoke
the marketing philosophy and strategies it currently employs.
This is no idle approach designed to prove a theory or serve
as a business school case study. Our methods are economical of
your time and practical in their administration, focused solely
on digging out the intent and methods that lie behind "things
as they are," in order to determine what's best in making "things
as they should be."
As might be expected, some initial effort will be devoted to
characterizing the scope and impact of current programs. Cost
factors, tasking, level of effort and results will be reported
on and placed within the context of current operations.
Interviews, intercepts, surveys, and informal debriefings are
useful, relatively quick ways to dig out information and place
it in context. But reporting on the data and insights gained through
such efforts only becomes useful when combined with dynamic alternatives.
That's how we earn our pay.
To whatever extent you require findings to be reported on and
related to such models as Customer Relationship Management and
Supply Chain Management systems, we will be glad to comply.
A review of "best practices" can often yield useful ideas, as
can an examination of the relationships between your marketing,
sales and customer support functions.
Knowledge basing, not just with respect to your sales processes
and customer support functions, but as a way to showcase the "value
propositions" inherent in your products and services, can be another
useful approach to unlocking the potential in your organization
and tapping new sources of growth.
Yet we never forget: our primary intention is to collaboratively
evolve a model, program and materials designed to grow your
organization through increased lead flow and business opportunities,
or in the case of not-for-profit organizations, your visibility,
membership enrollment and overall development.
"Seamless integration," the holy grail of systems developers,
may slightly overstate our objectives on your behalf, but we can
think of worse goals for which to reach.
Find out more about how we work and the ways we build collaborative
relationships designed to achieve even your most visionary marketing
objectives. For more information, contact
The Golden Group today!
The Golden Group
inspiring the imagination,
stirring the soul!
Copyright 2002, 2014 The Golden Group.
The Golden Group is a marketing, creative and Web services firm
located in the Metrowest area of Greater Boston, Massachusetts.