Special events are uniquely powerful because they can bring large
audiences together with substantial volumes of information. [Read
more about special events.]
Charles River Parklands: Reclaiming the Legacy
This elegant poster served to promote a dual-purpose event.
First, the symposium entitled Charles River Parklands: Reclaiming
the Legacy served to introduce a major historical study
of the Charles River basin and its surrounding parklands.
Just as importantly, the event was designed to enhance and
accelerate the renewal of the very parklands written about
at length in the book.
A series of publicity initiativesincluding published
newsletters, invitations, press releases and moreserved
to promote the occasion, which drew over 200 attendees to
hear a distinguished panel of landscape architects, urban
designers, critics and civic leaders.
A morning symposium hosted by a nationally recognized talk
show host was followed by a luncheon and recognition event,
and then a boat tour. The morning event was filmed for later
use as a video.
The Control Systems Jungle
The complexities of bio-technology and solid state physics
notwithstanding, little in this world is more complex than
the instrumentation and control industry. In the United
States, the Instrument Society of America hosts hundreds
of vendors annually at its trade shows, held in cities like
Chicago and New Orleans.
For this ISA Chicago event, we borrowed a lesson from Hollywood
(literally) and worked with a Los Angeles prop house to
create a mixed desert/jungle environment using palm trees
and oversized, 3-dimensional animal figures. We created
a humorously attractive environment on the show floor in
Chicago, metaphorically analogous to the reliability problems
faced by buyers of our client's computers for harsh and
Subsequently, we created other themed events for the same
client in collaboration with a skilled trade show designer.
In Houston and later in New Orleans, a golf green and a
race-car track served as the "flypaper" that brought hundreds
of new prospects to our client's booth.
For a large, not-for-profit developer of affordable housing
In 1993 and again in 1998, we produced celebratory events
for a major community development corporation in the Longwood
medical area of Boston. In collaboration with a community
newspaper publisher, we created a special pre-event news
supplement which reached virtually every home in the neighborhood
surrounding the CDC's housing complex.
In our first effort tin 1993, we brought the US Secretary
of Housing and Urban Development and the president of Harvard
University to the same podium to celebrate the founding
of the affordable housing community. We have produced similar
events for other clients, notably a large Latino community
in the South End of Boston.
The Golden Group
inspiring the imagination,
stirring the soul!
Copyright 2002, 2014 The Golden Group.
The Golden Group is a marketing, creative and Web services firm
located in the Metrowest area of Greater Boston, Massachusetts.