In the domain of public relations, especially in the technology
sector, a cover story in a nationally recognized trade magazine
represents an invaluable asset for sales and marketing.
What follows is a series of high-quality trade-magazine
articles developed, authored, and placed in national media
by The Golden Group on behalf of a number of high technology
Especially noteworthy is the value of such articles for
technical marketing purposes when reprinted and mailed with
covering information to selected prospects. Such articles
can also play a highly constructive role when used in association
with seminars, trade shows, sales calls and other direct
Marketeers should be aware that there is more than one
way to skin a cat when it comes to authoring and placing
a cover article. Whether an original draft is generated
by a client, the publication, or a third party author is
one of a variety of options. Invariably, careful editing,
rewriting and the inclusion of multiple points of view lends
the article the robust strength requisite to making a strong
impression on its intended audience.
Similarly, graphics, which accompany most high quality
articles, are sourced from a variety of locations. Even
though the publication invariably designs the article, the
agency (in this case, The Golden Group) often creates substantial
components of the graphic presentation that is eventually
While the articles shown here are technical in nature,
The Golden Group has authored and placed numerous editorial
pieces on behalf of clients in travel, hospitality, affordable
housing, the environment, and a host of other areas.
If you wish to explore editorial opportunities, whether
attributed to your name, one of your colleagues, or a third-party
author, we look forward to your questions and comments.